Images & Link Formats Explained



A link is purely something that is ‘clickable’. It can be text, or it can be an image. A web link can be defined as the following, “A clickable reference attached to highlighted words or an image that contains the URL (Address) of a web document. Click the links to jump from page to page on the internet. There are 4 types of links; Internal, External, Anchor & Email.

Internal Links– Internal links link one page to another within your website. An internal link is a type of ‘hyperlink’ on a web page, such as an image or document, on the same webpage or document.

External Links– External links link one external page to another external website. Top SEO’s (search engine optimization) believe that external links are the most important source of ranking power. External links pass ranking power differently than internal links because the search engine considers them as 3rd party voters.

Anchor Links- Anchor links link one link to a certain part of your webpage (top, bottom etc). Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than the generic text. The blue, underlined anchor text is the most common as it is possible to change the colour and underlining through HTML code.

Email Links- Email links allows the visitor to create an email.


Typically, there are only TWO types of images you will ever use. They are called JPEG (Joint Photographic Experts Group) & GIF (Graphics Interchange Format). But you really don’t need to learn what they stand for to fully understand both types and what they are.


  • JPEG (.jpg)
  • GIF (.gif)

So, what’s the difference between a JPEG & a GIF? Well, most of the time a JPEG is a photo/image of high quality. Whereas, a GIF tends to be a more ‘solid’ colour. Clip art is often a GIF. So are things such as pie charts/logos/cartoons etc. Now, a quick remember to remind every that when editing a photo for your website, if you simply click and drag the image to re-size, this is NOT going to change the size of the image. In order to re-size your image appropriately for your specific need, you will have to download image size software. A fantastic image size software download called ‘Infraview’ is available now and FREE, so if you do not already have a image software I highly recommend downloading Infraview now.

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