Close variants of exact match keywords in Google Ads are like a tool that helps advertisers reach more people without losing the precision of their ads. Normally, exact match keywords are strict and only show ads when someone types the exact keyword. But with close variants, Google includes words that are similar or mean the […]
This infographic shows how your Cost Per Click is impacted by your quality score on Google. Depending on your quality score you can save 50% or end up spending 400% more! Figures from wordstream. Marketing Quotes By #MarketingDreams.
An Infographic guide to help you decipher where you should be focusing your efforts. Read This Article
If you are just starting out with PPC, it’s only natural to have questions. 16 questions you may have, have now been answered. Read This Article
Marketers guide to writing successful ad copy for both B2B and B2C marketing Read This Article
Numerous platforms used for advertising has been updated and changed since the start of the year, here is what those changes mean for marketers using paid advertising. Read This Article
Want to write professional level ads? Here are ten amazing writing tips to help you do so. Read This Article
Recent reports and studies into social media have provided new statistics which will be particularly interesting to B2B marketers. Read This Article
