Close variants of exact match keywords in Google Ads are like a tool that helps advertisers reach more people without losing the precision of their ads. Normally, exact match keywords are strict and only show ads when someone types the exact keyword. But with close variants, Google includes words that are similar or mean the […]
August will see Google update their text ads, so prepare yourself now so you can make the most of the changes when they arrive. Read This Article
Get started on Google today and advertise your business, with this guide to Googles features that can be used for marketing purposes such as Google Analytics and more. Read This Article
1. Use The Right Keyword Matches By far the most common mistake we see is Using the Wrong Match Type! Time and time again our PPC-MOT highlights the wrong match type for keywords, wasting thousands of pounds on clicks for unrelated searches. If you leave it to Google, it will show your advert for keywords […]
