Avoid Fatal SEO Errors When Designing Your Website

When designing a website, it is not just an exercise in aesthetics. In regards to acquiring the most attention to your website, there is no denying that the visual elements of a site are key. Whereas, it is vital for you to stay aware that a fantastic website design also demands you to consider what is required to make improvements on it. The flashy exterior is not going to do you any good in the long term, if the actual digital selling machine does not fulfil its purpose. If people are unable to find your website via a search engine, navigate your website pages or cannot understand the information within it, it is irrelevant how beautiful your website looks.

SEO is constantly evolving; therefore many businesses tend to make common mistakes in relation to web design. But what mistakes are they? The following three shall make all this clear and more importantly, make you aware to avoid them in the future…..

Mistake 1

Neglecting Search Engine Optimization from the start: When considering your initial website design, people tend to focus on features that are attractive as they think there site immediately looks a million pounds. However, if you’re genuinely striving for your website to resonate in your audience, design strategy through search marketing must be implemented from the beginning. Imagine your website is a hostel. You can potentially spend a small fortune in creating the most amazing hostel, but if nobody knows how to find it, how will you be able to create any business? This emphasises the point that SEO must be introduced from the START!

Mistake 2

Failure to perform an audit on your current site: Time should be taken to examine your website and identify what it is that is bothering you, if not you may make a spur of the moment decision and start demolishing your website. The total number of pages indexed needs to be checked, search best performing keywords to generate traffic and obtain rank, number of visitors, visits and unique visitors, total pages that receive traffic. Doing this, elements can then be changed easily.

Mistake 3

Failure to include the correct keywords: A new search engine optimization age has begun, and in this new era you will be unable to just insert keywords into your website’s content and expect to see a boost in ranking. In modern times, if engines like Bing identify you overusing keywords deliberately or even hiding keywords on your site, then rankings will drastically be affected. However, do not completely rule out keywords ever being important. In fact, they are as important as ever when it comes to search engine optimization. Instead of just using keyword content over and over again, search engines actually want you to create high quality content around your keywords.

By avoiding these common mistakes in your web design, it is without a doubt going to give your SEO efforts a good and solid boost.

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