In order for any online business to be successful in this day and age, your website ranking in a search engine is pivotal. Search engine ranking should be an objective in your overall marketing strategy. Search engine optimisation (SEO) can help you design a website that improves the chances of your website being found online and meeting the requirements of your customers. So, what is SEO?
SEO is a set of web techniques that lets the information published on your website to be widely reached, made clear and tested against similar published sites on the likes of Yahoo, Google etc. SEO is the idea of trying to grasp an understanding of how people use search engines in order to ensure a visitor will be clicking on your site when using particular keywords for a search. By making your content relevant to your customers needs in comparison to your competitors, you have a much better chance of appearing at the top.
Understand Your Online Customers
Awareness– Remember that the customer knows exactly what they require and needs fixing. They start searching for broad terms such as ‘drainage leak’.
Consideration- The customer is looking for a solution that best meets their need. They will typically start by searching for a specific location, product feature or product type., for example, ‘Football clubs in Gloucestershire’.
Purchase- A customer is always either prepared to buy, or is just browsing. And most of the time, know who they’re potentially going to buy from and sometimes directly from the provider, for example, ‘Sports Direct Trainers’.
Use Of Keywords
Keywords are particular phrases or words a customer uses when performing a search online. An important part of SEO is being able to identify the keywords used on your site in comparison to the keywords potential customers are entering into search engine’s. These words will be used in places such as the image file you’re using, page title, or in content. Ensure you use keywords that are relevant to location, business and services. Anything that a customer might possibly use in a search engine is called a keyword. Understanding the language used by a customer when searching is also important.
Refreshing The Content Of Your Page Often
Adding new contact to your website should be done at least every 6 months. It could be information of a new product, a new offer, a positive customer review, or removing content that is no longer relevant to customers and visitors. Any content posted on your site should be on point, clear and specific towards your existing and potential customers.
Meta Description Tag
Although this is not a ranking factor in search engines, the meta description tag tells users of search engines in 155 characters or less of what your page is offering and about. When the search results page appears, each listing will contain text based on meta description underneath if it is available. Without MD, search engine’s would make their own description for your pages.