Too Many Companies Want Their Brands To Reflect Some Idealized, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust

too_many_companies_want_their_brands_to_reflect_some_idealized_perfected_image_of_themselves_as_a_consequence_their_brands_acquire_no_texture_no_character_and_no_public_trust_richard_branson

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