INTERRUPTION MARKETING: WHAT IS IT?

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Interruption marketing is a marketing technique which consists of the more conventional methods. The name comes from a business’s attempt to get their brand across, whilst (as the name suggests) cutting in to what a person is initially trying to do. Outbound marketers are usually given this name as they do exactly that- by using traditional ways to market their company, they are at the same time interrupting their potential customers because no matter how appealing their advertisements are, people are still essentially being forced to see them.

Although Interruption marketing may reach a wider audience than modern day methods like content marketing, this technique can cause annoyance to prospective customers, making the success rate very low.
Examples of interruption marketing include: