5 Brand Trends Regarding SEO in 2016

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Due to the nature of modern day SEO (Search Engine Optimisation), we have now approached an environment where results produced in the last couple of years do not reflect results carried out if analysed today. Lesser known processes may become the solution pretty quickly. As 2016 enters the second half of the year, which SEO trends have consistently stayed relevant?

VBC (Value Based Content) Benefits

A trend that is 100% certain not to ever go away is content marketing. It is the core of SEO. The downside though is that the occasional brand still has not grasped what types of content are valuable. Valuable content offers info and identifies potential questions from readers, providing knowledgeable answers to unresolved issues. Aside from this, the content should give the reader a clear understanding of things that need to be taken into action. This content will be shareable, and so it provides an SEO benefit for your brand.

Increase Local SEO Attention

Local SEO has been around for a while. However, the introduction of geo-specific keywords has led to an increase of importance surrounding local SEO. Location specific keywords and phrases are being paid more attention to by local businesses, to ensure they appear in the SERP’s when target audience’s use such keywords and phrases. 50% of mobile users obtain leads from local searches and more than 60% seek information from advertisements. It is normal that brands find a method to allow for this audience.

Focussing on Keyword Metrics

Actual keywords are now less important than ROI (Return of Investment). So in what way is this measured? “Keywords that bring in a similar amount of search volumes are compared against conversion rates” says Chandler from Moxi SEO. “If 20% of the traffic brought in by Keyword A leads to sales and only 5% of traffic brought in by Keyword B brings sales, Keyword A is the better performer and attention will be focused on it”. More sales are brought in from long tail keywords, which lay more emphasis on them.

Voice Search Focus

Voice search has increased in importance due to the arrival of Siri, Google Now and Cortana. Likely queries are being addressed from visitors, instead of just targeting keywords. For example, a user searching for cheap football boots will most likely type in “football boots sale” in the search bar. Voice search users will extend that most likely into something as “cheap football boots at the best prices. Targeting voice search terms will grow as a trend and well into the future.