Microsite’s Can Benefit Your Marketing Strategy!

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If used correctly, microsites can be a useful tool in your marketing program. They are used for promoting a certain task like promoting a campaign, product or project. They are also extremely cost effective for temporary and short lived promotions.

A microsite is quite simply a smaller, simpler website that is built to focus on a particular subject, campaign or product. The following are some advantages to creating a microsite….

Improved Awareness

When having a microsite dedicated to your product, project or campaign, this will help increase awareness not only of the certain item, but also for your brand awareness. This will also help increase excitement created around the certain subject of the microsite. In comparison to your original website, users will have a more enjoyable experience from being able to find exactly what they are looking for.

Focusing On Content

Prospects and customers can benefit thorugh a microsite as it provides them with a place to find specific information about your product, project or campaign in vast detail. Make sure you have a page which regularly uploads new blogs based around the particular subject. This helps to release relevant content visiitors will find helpful and want to come back.

Speedy Development

Microsites are easier and quicker to develop as less pages and content is implemented. If you have a seasonal product or campaign with a short lifespan, microsites are a great idea. As soon as the campaign is over, you can put up the microsite quickly and then take it down. This completely rules out the risk of something going catastrophically wrong with your main website and causing even more issues.

Cost Effective

Microsites are fantastic if you are looking cut costs. Microsites are less expensive than main websites as they are less involved. Also, microsites are easier to maintain than a big website as well as being more affordable. Compare it to building a house, you need more storage and realise it’s going to be expensive to build on the house, rather than just building a shed in the garden. Microsites serve the purpose you need for the right price.

Search Benefits

As a microsite has its own URL, your business will have an alternate website that prospects and clients can land on to learn about you. The microsite will include a variety of keywords that are language specific to the topic of the site, and highly Googled by search engines and sites. Your SEO value will increase even if you choose to add blogs to your microsite.

The value of microsites can be can occasionally be looked down on by some marketing agencies, but there’s no doubting it’s a superb strategy to promote a project, product or campaign, even if it is temporary. As well as being cost and time efficient.

Here at Dreamsight Limited, we are happy to offer you free help when choosing the best domain name and creating your microsite, this will help generate as much traffic to your site as possible.

Let us know below if you have used a microsite before, and how you found the experience…..