Getting Your Responsive Web Design Correct

Web Design Internet Website Responsive Software Concept

In the matter of a decade, the way people interact with technology has changed dramatically. The method preferred for our youth accessing the internet has changed from desktops and laptops to smartphones and tablets. Brands find a tough challenge providing a consistent experience across all devices, because of digital footprint spread across PC’s and mobiles. In order for businesses to achieve that consistency, responsive web design must be implemented. Responsive web design has been a hot topic for discussion within businesses and certain things must be highlighted in order for it to be a success. Often shadowed by emphasis, website content is the most important functionality to concentrate on.

Content Hierarchy Defined

The main purpose of having a responsive web design is to ensure your website is easily accessible across all devices. The content team needs to decide the hierarchy of the content, despite ensuring the website is easy to use, is the responsibility of the design and development team. The size difference between smartphones and a PC screen is of course vast, therefore all the information visitors expect to access on their PC should now be accessible on smartphones and tablets. Through various CTA’s, there are certain actions that marketing, sales and other teams want visitors to perform. Between calls to action and content, a balance must be established. Users may be discouraged to seek information through their mobile phone if the company has not prioritised their content and responsive web design.

Breaking Up Content Into Concise Information

The ease of use of the website is not all that should considered when applying the user experience. UI functionality plays as much a role in user experience as content arrangement. In this day and age, users expect information to be speedy, upfront and that is true to relevant information. In order to present information in a concise manner to visitors, the marketing team and any other related to content should join up to create a content breakdown.

Make sure that your most important content is not just presented like a slab of text. The appropriate teams must come up with the right variation of texts, photos, videos etc. Photos, texts and videos should be provided and presented in the output within an easy manner.

An effective technique is breaking down information vertically, this way users can go through related content on the same page. Instead of scrolling up and down, content can be flipped sideways to access other content. It also demonstrates to the customer that the company have done all they can to ensure the users experience is as easy and useful as possible.

On Board All Related Teams For Planning

Marketing and sales teams must also interact with the copywriting and content teams, this is to ensure that the most responsive web design is accomplished in the least number of iterations. For this to happen it is essential that all teams involved within the user interface and experience in the planning stage remain in contact. Little or no involvement of certain teams makes it almost impossible for the site on various devices to correlate appropriately.