3 Easy Steps Beginners Must Follow When Building A Website
In this day and age, it is virtually impossible to run a successful business without having implemented a successful online business. Today, there are over 3 billion internet users worldwide, which is half the world’s population. If you are currently running a business without taking the opportunity to create a website, you’re, as Danny Dyer would say, “Mugging yourself off mate!” So why is web design so important to striving towards a successful online presence, and what steps need to be taken to leave a lasting impression on your users and potential customers? Well, whatever you’re customer comes across on your website is a representation of your brand, and can increase or destroy reputation. Your site must look accommodating, organised and clean. So what steps will you require to take for this? Please read on……
Plan:
The first thing to consider when designing your site, whether that’s you or your designer, you must decide how you want the site to look for your customer and visitors. Your website represents the image and quality of your business, users are easy to jump to conclusions if your site yells out a quick half job. The layout, text, colours and fonts must all correlate to your company’s theme/logo. Make sure to plan and take into consideration where you most want your users being lead too after visiting your homepage, towards products available? To a subscription page? Book a service?. Either way, your site can have various pages and activities than just offers and trying to sell visitors something. If done correctly, visitors may realise your site is not entirely just trying to sell you something and could lead to new business.
Implementation:
If you’re somebody who has web design and development experience and skills, feel free to get cracking! But if you have little experience or none, there a hundreds of web designers and developers out there available, many with fantastic prices prepared to help create the website of your dreams. If you are currently in association with a web designer, or are in the process of employing one, it’s important to communicate on a regular basis in order to thoroughly get across the idea and design you’re looking for. Be sure to alter and tweak certain aspects of your site so that you can identify what’s working and what’s not. Try to also gather data from analytics tools such as Google analytics to gain insight on what your users are clicking on and browsing on your site.
Content Creation:
Now, without enticing and informative content, websites are practically pointless and irrelevant. Implementing content to your website is your number 1 chance to sell your product/service, as well as encouraging potential customers to return to your site. You do also have the option to hire an experienced copywriter, they will ensure all content is written to the highest possible standard for your specific target market in order for it to sound persuasive. Express your brands message, users tend to be impatient and will not stay long.
Each of the mentioned 3 steps are crucial and must be followed in order to achieve success within your online business, you’re welcome.