SEO

AdWords – Bid More Pay Less

Increase bids on your ad groups, to achieve a higher avg. position and pay less per click. The above example shows the improvement to the avg. position, from 2.9-3 to 1.1-1.1. You can see the actual cost per click reduced by about 40%, from around £4.57 to £2.73. Although we are bidding more we are…

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Changing Existing Web Page Names

Response to a client asking about changing their existing site’s page names to improve their Google listings… The first thing to remember is all change on an established web site is a risk, you have to work out if the risk is worth the possible benefits.

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Domain Name Question

“We are writing to tell you that southwalesstorage.com will be listed for auction soon.  This domain might be useful for you, since you own a domain similar to this domain. Hi Ryan, Is this of any use to my company?”

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Keyword Domain Names

I been asked by a client my opinion of some domain names they were thinking of registering and I thought they are all good keyword (term searched for) domains, but where do you draw the line? You could end up with hundreds of domain names. I look at it like this…

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SEO for WordPress

SEO for WordPress, but the same practices apply to every website. I’ll try to be politically correct when discussing web searches and avoiding the g-word whenever possible. I’ll try and keep the illusion that web search is actually a competitive market. But when we say “web search” we really mean Google.

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