On The Average, Five Times As Many People Read The Headline As Read The Body Copy. When You Have Written Your Headline, You Have Spent Eighty Cents Out Of Your Dollar

on_the_average_five_times_as_many_people_read_the_headline_as_read_the_body_copy_when_you_have_written_your_headline_you_have_spent_eighty_cents_out_of_your_dollar_david_ogilvy

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