Pay-Per-Clicks

Call-Only Ads from Google AdWords

“Would you prefer mobile customers to call you rather than visit your website?” Google asks…

Don’t Use Broad Match in Adwords

Commercial Trolley company spending £1k a month on keywords for “shopping trolley”!

Don’t Use Broad Match in Adwords

Broad Match keyword = Coat Hanger Search term = skydiver falls onto hangar roof

Google Adwords Postcode Areas Don’t Work Properly

Greater London, England, United Kingdom. This is the dark blue highlighted area in Fig 1. The Reach is 34,800,000

Don’t Use Broad Match in Adwords

I’ve got to start listing these so I have examples… Broad Match keyword = Bar Stools Search term = blood in my stools

How NOT To Produce Adwords Report

The best worse Adwords report we have ever seen!

Google AdWords Enhanced Campaign Tips

Enhanced Campaign is becoming more efficient, enabling better incomes, incomes previously lost by an inability to target users at the device level. But now Enhanced Campaigns features have been in beta test since February though learning how to maximise these features could be challenging. And how do you make an income from Enhanced Campaigns?