Ryan

Is it better to have questions or statements on a landing page?

Here’s an example of what I mean… Is it better to have “How can I reduce my operating costs?” or “Reduce your operating costs”? The answer is: It depends on your goal, audience, and where they are in the buyer journey. But here’s a breakdown to help you decide: 🔹 Use Questions When You Want…

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Test Google Ads Call Tracking

You can check to see if Google Ads Call Tracking is working by adding /#google-wcc-debug to your URL and testing it. For example, www.your_domain.com/#google-wcc-debug. This will automatically set the Google Ads call tracking tag into test mode and display a testing window in the bottom left-hand corner of your browser. When you see the test…

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Tom Holland’s “Frog In Mouth”!

This was pointed out to me last night, whilst watching Spider-Man: Far From Home. I’d missed the movie at the cinema and was really looking forward to it. Then I get told “Tom Holland looks like he has a frog in his mouth”! I didn’t know this was a thing, the meme had passed me…

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Dynamic Content and Targeted Adverts in Action

We love the way these work and I’m sure Terrapin Tents won’t mind me using their new Facebook campaigns as an example of dynamic webpage content and audience targeting, but they are so simple and eloquent… We’re targeting FB users who are a year away from a landmark Birthday, serving them a relevant advert and…

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Influence and Understand How Your Products Appear on Google Manufacturer Center

Your customers are always looking for inspiration and help on what to buy, Google’s article will help you make better business decisions and details about a new section launching for Shopping product detail pages Read Full Article

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“I’m fantastic in bed” Marketing Explained

Is this sexist or not!? Let me know if you can think of any more… You see a gorgeous girl at a party. You go up to her and say, “I’m fantastic in bed”. That’s Direct Marketing. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends…

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Christmas Presents for Andrew

To welcome our newest employee we’ve setting up a Christmas present list for secret Santa this year… First idea

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Fantastic Landing Page from WebinarJam

Everyone can really benefit from a video on their landing page and this one is brilliant! I love the opening message, “If you’re checking us out it means…”, then the problems listed and the solution, in this case, WebinarJam! You could do something similar… If you’re checking us out it means your *insert service* is…

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SEO Tool Kits for Every Budget

This SEO Tools Guide helps you find the best possible combination of tools and is a handy list of everything you’ll need. Well worth a read and bookmark. Kits of SEO Tools Organized by Budget

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Do I Need SSL For GDPR?

The new General Data Protection Regulations (GDPR) will come into force on May 25th, 2018 and if you make it through all 261 pages of the document, you’ll find the ICO hasn’t committed to an actual directive regarding encrypting data sent from a website’s web-form. ‘Encryption’ is mentioned 4 times in the document; …implement measures…

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