Social Media May Be Why Your Digital Marketing Efforts Are Failing

Marketing is a risky business…

And as we know, it’s a person’s natural instinct to think up the idea of taking a risk, then instantly link it with pessimistic thoughts. But what’s a successful business without the risks they’ve taken?

Many businesses’ biggest fear is doing something they shouldn’t, but with this in mind they can potentially do the one thing that puts their company in danger the most – copying their competitors. Copying a competitor can be one of the biggest mistakes a business can make; it can have an adverse effect and in reality drive away customers seeing as it creates confusion and mistrust within your company’s market.

What companies don’t realise, whilst they’re replicating strategies, is that no company that exists is ever perfect… EVERY company has room for improvement. So businesses are mislead to mimic each other, without acknowledging something that works well for one business may not actually benefit another. No one (other than the company itself) knows what sector/sectors of the business is making the company a success

Marketing strategies should be moved forward by reliable data as well as an inbound incentive, not opinion! “Give them quality. That’s the best type of advertising.” – Milton Hershey. Businesses may find it hard to tell which part of their company isn’t improving without any research. But thanks to recently developed technology, businesses are now able to track activity on their websites (e.g. how long a person has stayed on the website and what they have clicked on). This information holds the key to a business’s future success- as it assists you in understanding what is working efficiently and establish the inbound metrics. Once the company has identified the buyer’s needs and met them, they will be able to start attracting more customers.

Your brand should represent YOU, not any other company. Differentiating a business from other competitors gives the impression that the company has got an understanding of their brand and that their brand links in with their own internal beliefs (there is a big difference between being occupied by your brand and genuinely believing in it), it also shows that they have developed a strong perception of their targeted audience. Undoubtedly, these core values will allow the brand to successful create a loyal customer base.

The moral of the story is that a successful business should be regarded both a traditional and inbound mindset.