marketing

The Battle For Digital Advertising Revenue

Facebook and Google both play a major part in today’s internet; but recently, US news giants have been preparing to purloin the companies’ power and future plans for prosperity… Click here to read on.

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Google Looking To Expand Into VR Advertising

Googles Virtual Reality Advertising formats are still in their early-stages at Area 120 (Googles internal start up incubator). The team at Google are now eagerly waiting to work alongside developers to try out the new phenomenon. Click here to read on.

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Adobe Launches Its Analytics Tool To Collect Data From Conversational AI Like Siri

Adobe has recently launched a new selection of analytic tools. The tools capture data from intelligent assistants such as Siri and Alexa; in an attempt of assisting businesses take advantage of conversational information to refine their targeting and potentially improve their sales. Click here to read on.

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Facebook And Google Have Plans To Factor Business Reputation Into Search Results

The subconscious mind is always working, even when it comes to buying from a business, without you even realizing your mind is asking you “can i trust them?”, “are they reliable?”. This is why it is crucial for businesses to keep a good reputation up, and acquire as many positive online reviews regarding their goods…

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When Selecting A CRM, Avoid These 11 Mistakes

With such a variety of different Customer Relationship Management providers to choose from, many companies are faced with the diligent task of deciding which tool they should implement to accomplish best results. Click here to read ‘The 11 Biggest Mistakes People Make When Choosing a CRM’.

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Small Business SEO Improvements

Search Engine Optimization is the fundamental element of driving traffic to your businesses website, if SEO is done well, the sky is the limit for the success it can bring your company! Click here for some useful tips on how to improve SEO for your small business.  

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Click Farms: The Present Web Phenomenon.

The web is riddled with Click Farms.  Workers, in penurious countries, work in rooms manifested with mobiles to generate traffic for click fraudsters. The farms can charge as little as $8 for 500 clicks on a site, and the workers are paid peanuts to sit in a room for hours upon end, simulating traffic to…

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The new Snapchat tool ‘Snap Publisher’ is a game-changer for advertisers!

Snapchats shot of defeating Facebook and Googles duopoly with its new advertising feature has undoubtedly caught the eye of many advertisers and business owners. Among other features, the tool is designed to make video ads in less than two minutes, with the aim of enabling small and medium companies the opportunity to create campaigns for…

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Google Moves All Business Posts Into Google My Business

The management location for Google Posts has been relocated to Google My Business; Google says in the future they hope to grow Google Posts and make it available for more companies. Click here to read more.

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5 Start up Business That Know What They Are Doing On Instagram

From the moment Instagram launched in October 2010, the photo sharing site has proved their worthy for the position of ‘The fastest growing major social network’.  It’s no wonder that with 300 million daily users, thousands of businesses use this platform to showcase their brand and engage with potential customers and audiences. With that being said,…

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