marketing

LinkedIn Adding Website Demographics, Expanding Your Analytics Tool-belt

LinkedIn have raised the bar and expanded their analytics tools. “Website Demographics” is the new feature available! This will enable users to view the types of professionals coming to their site, so they can market uniquely to that audience and create and evolve a better targeted advertising strategy. Click here to read on.

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Marketing, Go Digital Or Go Home

In the growing world of technology, the amount of time people are spending on social media is always increasing. If your still an outbound marketer, the best decision you’ll probably make is to swap your conventional outbound methods to a more digital inbound approach. Click here to read why YOU should go digital.

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Understand This 4 P’s Framework And Greatly Improve Your SEO

Having a good SEO isn’t in anyway monochromatic; there are a range of different things each website uniquely does to improve their optimization performance. Understanding search engine optimizing will open many doors for new customers, and your businesses opportunities. Click here for the 4 Ps of SEO and digital marketing.

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Click through rate increases, one year after Google drops right-side ads

In the early months of February last year, Google rolled out a substantial change of removing the pay-per-click (PPC) adverts from the right side of the domain and changing their placement on the search engine results page. The question on everyone’s mind was: what does this mean for marketers? Well, over a year on and…

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Its Been A Busy Week, Here Are 7 Standout Digital Marketing Facts And Stats

Keeping up with statistics is essential in marketing- the world and its trends are constantly changing, so knowing what appeals to your fan base at a certain time can be highly rewarding. Click here for 7 online marketing trends of the past week.

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8 Potential Marketing Platforms Filled With Possible Customers You Might Be Overlooking

We’ve all heard of the social media giants Facebook, Instagram and Twitter. These are the 3 sites that businesses turn to when setting up a brand presence. But with marketing, businesses can lose sense that not everything is black and white, there are many other apps and websites that a company can use which are…

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5 Media Marketing Campaigns That Became Viral Memes

Sometimes its the people who least expect it that become the stars of the show… Here are the 5 most unintentionally successful marketing campaigns EVER!

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INBOUND VS OUTBOUND MARKETING: WHICH ONE ARE YOU?

Inbound is in and outbound is out. Marketing strategies that you may have thought worked 10 years ago don’t seem to draw customers anymore; now, it’s all about engaging with your customers. So, now that outbound marketing is a thing of the past, there is one question in everyone’s heads- What’s making businesses convert from the…

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INTERRUPTION MARKETING: WHAT IS IT?

Interruption marketing is a marketing technique which consists of the more conventional methods. The name comes from a business’s attempt to get their brand across, whilst (as the name suggests) cutting in to what a person is initially trying to do. Outbound marketers are usually given this name as they do exactly that- by using…

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9 Surefire Ways to Generate Massive Referral Traffic

Businesses will go to extremes to increase website traffic, but there are simple ( and just as effective ) ways this can be done, without the need to spend lots of money or time. Click here for 9 ways to generate massive referral traffic.

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