DigitalMarketing

Click through rate increases, one year after Google drops right-side ads

In the early months of February last year, Google rolled out a substantial change of removing the pay-per-click (PPC) adverts from the right side of the domain and changing their placement on the search engine results page. The question on everyone’s mind was: what does this mean for marketers? Well, over a year on and…

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Its Been A Busy Week, Here Are 7 Standout Digital Marketing Facts And Stats

Keeping up with statistics is essential in marketing- the world and its trends are constantly changing, so knowing what appeals to your fan base at a certain time can be highly rewarding. Click here for 7 online marketing trends of the past week.

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8 Potential Marketing Platforms Filled With Possible Customers You Might Be Overlooking

We’ve all heard of the social media giants Facebook, Instagram and Twitter. These are the 3 sites that businesses turn to when setting up a brand presence. But with marketing, businesses can lose sense that not everything is black and white, there are many other apps and websites that a company can use which are…

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INBOUND VS OUTBOUND MARKETING: WHICH ONE ARE YOU?

Inbound is in and outbound is out. Marketing strategies that you may have thought worked 10 years ago don’t seem to draw customers anymore; now, it’s all about engaging with your customers. So, now that outbound marketing is a thing of the past, there is one question in everyone’s heads- What’s making businesses convert from the…

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6 Trends To Included In Your Digital Marketing Budget Infographic

The digital marketing world is constantly expanding and changing so for most marketers, it can at times be hard to stay on top of trends. Click here to learn the “6 main areas on which marketers should focus”.

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SOCIALMEDIADAY: THE MARKETING TIPS YOU CAN’T LIVE WITHOUT.

Content marketing works wonders. Every Digital marketer and entrepreneur out there knows this. Which is why it wouldn’t come as a shock to you that now, 85% of brands use it. But the problem lies with strategy- because less than half of these brands don’t actually think they’re any good at it. This particular marketing…

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Facebook And Google Have Plans To Factor Business Reputation Into Search Results

The subconscious mind is always working, even when it comes to buying from a business, without you even realizing your mind is asking you “can i trust them?”, “are they reliable?”. This is why it is crucial for businesses to keep a good reputation up, and acquire as many positive online reviews regarding their goods…

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Anyone who runs a business online knows that success is determined primarily on how fast you can transform insights into an actions.  The problem many companies face is often not knowing whats working on their social media, and whats failing.  The good news is you’re about to learn 7 useful social media analytic tips, guaranteed…

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4 Step B2B Marketing Strategies That Will Be Unforgettable

Social media can be a functional and profitable tool in the business-to-business sector if the company utilizes it efficiently. Click here to read how to create an unforgettable social media strategy!

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When Selecting A CRM, Avoid These 11 Mistakes

With such a variety of different Customer Relationship Management providers to choose from, many companies are faced with the diligent task of deciding which tool they should implement to accomplish best results. Click here to read ‘The 11 Biggest Mistakes People Make When Choosing a CRM’.

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