Adwords

AdWords – Bid More Pay Less

Increase bids on your ad groups, to achieve a higher avg. position and pay less per click. The above example shows the improvement to the avg. position, from 2.9-3 to 1.1-1.1. You can see the actual cost per click reduced by about 40%, from around £4.57 to £2.73. Although we are bidding more we are…

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Call-Only Ads from Google AdWords

“Would you prefer mobile customers to call you rather than visit your website?” Google asks…

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Don’t Use Broad Match in Adwords

Commercial Trolley company spending £1k a month on keywords for “shopping trolley”!

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AdWords Conversion Tracking WordPress Plugin

How to Set Up Google AdWords Conversion Tracking on WordPress This is the easiest way to add Google Adwords conversion tracking code to your WordPress website.

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Don’t Use Broad Match in Adwords

Broad Match keyword = Coat Hanger Search term = skydiver falls onto hangar roof

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Don’t Use Broad Match in Adwords

I’ve got to start listing these so I have examples… Broad Match keyword = Bar Stools Search term = blood in my stools

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Google AdWords Enhanced Campaign Tips

Enhanced Campaign is becoming more efficient, enabling better incomes, incomes previously lost by an inability to target users at the device level. But now Enhanced Campaigns features have been in beta test since February though learning how to maximise these features could be challenging. And how do you make an income from Enhanced Campaigns?

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