Pay-Per-Clicks
Whether you have a PPC expert on your side, or your looking to manage it yourself, i’m sure you have a few questions you would like answered on the topic. Click here for a beginners guide.
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In business, you’re in constant competition with other companies. So its vital to give yourself a competitors advantage, and ensure you come out on top. Click here to find out how to stand out from the crowd with your Pay-Per-Click.
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It goes without saying – Google’s flagship product is the search engine. The multinational corporation is believed to turn entrepreneurs dollars into dreams by promoting their products through ‘search’. But are Google abusing their power by giving their own items an illegitimate advantage? The European Union (EU) has ultimately laid down the law to Google,…
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Keep having to keep googling “expanded text ads character limit”. If I put it here I’ll find it again Headline 1. 30 characters: Headline 2. 30 characters: Display URL: path 1. 15 characters: path 2. 15 characters: Description 80 characters: Try a Google ad copy generator tool, perfect for digital marketers wanting to create original…
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At last, a website that gives marketers the ability to compose a set of targets, then trace them up until they’re fulfilled! Click here to read more.
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Optimising keywords is a repetitive task for anyone who uses Google AdWords. While there is certainly a right way to research your starting keyword list, the realistic truth is that no one is 100% certain which keywords are going to perform the most effectively until they are tested. This is why you must learn to…
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Are you an inbound marketer with only a certain amount of money to spend on PPC (Pay per Click) advertising? You can now get the most bang for your buck through Google Adwords! Marketers should now be choosing to spend a healthy portion of their budget optimising this fantastic advertising campaign. Click Here to found…
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In this article I shall be outlining the basics of Google Adwords for all you beginners. Google Adwords is Google’s own advertising service in which you can place search results for your website on a SERP (search engine results page) by bidding and paying for them. Google Adwords is designed for those who do not…
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Increase bids on your ad groups, to achieve a higher avg. position and pay less per click. The above example shows the improvement to the avg. position, from 2.9-3 to 1.1-1.1. You can see the actual cost per click reduced by about 40%, from around £4.57 to £2.73. Although we are bidding more we are…
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Also called ‘cost per click’, this is an internet advertising model designed in order to direct traffic to websites, advertisers will pay a publisher every time a link is clicked. With search engines, advertisers use keyword phrases in order to attract their target market. Banner ads, also known as PPC are typically not paid every…
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