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Here’s an example of what I mean… Is it better to have “How can I reduce my operating costs?” or “Reduce your operating costs”? The answer is: It depends on your goal, audience, and where they are in the buyer journey. But here’s a breakdown to help you decide: 🔹 Use Questions When You Want…
Read MoreClose variants of exact match keywords in Google Ads are like a tool that helps advertisers reach more people without losing the precision of their ads. Normally, exact match keywords are strict and only show ads when someone types the exact keyword. But with close variants, Google includes words that are similar or mean the…
Read MoreMicrosoft ads will allow you to reach a whole new audience through bing. Here is how you can import your Google Ads data and campaigns into Microsoft ads to help you get started. Read This Article
Read MoreThis infographic shows how your Cost Per Click is impacted by your quality score on Google. Depending on your quality score you can save 50% or end up spending 400% more! Figures from wordstream. Marketing Quotes By #MarketingDreams.
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