Not everyone brand is on Facebook or Twitter, many preferring to use LinkedIn for their business so make sure you are there and optimize your account to maximize your leads Read This Article
LinkedIn has revealed their plans to upgrade their sales navigator and hinted at some new features that will be included such as the ability to share custom lists with your sales team. Read This Article
If you are considering paid adverts to advertise your company through LinkedIn (or even if your not), you should first optimize your LinkedIn company profile Read This Article