Google Adwords

Google Adwords & How It Works

In this article I shall be outlining the basics of Google Adwords for all you beginners. Google Adwords is Google’s own advertising service in which you can place search results for your website on a SERP (search engine results page) by bidding and paying for them. Google Adwords is designed for those who do not…

AdWords – Bid More Pay Less

Increase bids on your ad groups, to achieve a higher avg. position and pay less per click. The above example shows the improvement to the avg. position, from 2.9-3 to 1.1-1.1. You can see the actual cost per click reduced by about 40%, from around £4.57 to £2.73. Although we are bidding more we are…

All you need to know about Pay Per Click Advertising

Also called ‘cost per click’, this is an internet advertising model designed in order to direct traffic to websites, advertisers will pay a publisher every time a link is clicked. With search engines, advertisers use keyword phrases in order to attract their target market. Banner ads, also known as PPC are typically not paid every…