Google Lighthouse is a useful program for marketers as it can analyse and audit the performance of websites. Google announced they plan to take Lighthouse to the next level for Platform packs. Read This Article
Every Trackable Interaction Creates A Data-Point, And Every Data-Point Tells A Piece Of The Customer’s Story
Content Marketing Is No Longer A Numbers Game. It’s A Game Of Relevance
UK Company Launches Analytics For Phone Conversations
A Guide To Smart Marketing Analytics
Marketing Without Data Is Like Driving With Your Eyes Closed
Facebook Combines Cost Metrics Into A Single Data Channel, While Adding More Options For Tracking
Facebook previously showing cost metrics and purchases in three separate channels, now combines them all into a single channel, while adding more options for tracking. Read This Article
Optimize Your Marketing Strategy With 5 Expert Analytics Tools
These five expert tools for analytics can optimize your marketing strategy for success. Read This Article
An Introduction Into Edge Analytics