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Explaining PPC Advantages

Pay-Per-Click (PPC) marketing can be a tricky subject to grasp if you’re not a pro, but the advantages are incredible… Read the article.

Advertisers Refunded By Facebook As Their Ads Play Off Screen

Many Facebook advertisers recently shocked to see an ad spend that they really weren’t expecting when Facebook started to play video ads when they’re out of view. Click Here for the full article.

Make The Most Of Facebook Ads With These 3 Tips

If you’ve used Facebook Ads before in your business, you’re probably one of the many who are able to see amazing results in website traffic, but not much improvement in sales… Sound about right? Click here for 3 ways you can get more out of your Facebook ads.

Facebook Confesses That They Need To Improve Upon Advertising Analysis

Facebook’s measurements have been under scrutiny this year, after several errors have been noticed across a variety of products… Click here to read on.

Facebook To Gain Revenue For Instant Games By Inserting Advertisement Into The App

Facebook is one of the largest advertisement platforms and is used everyday by millions of businesses around the world. If you’re already familiar with Facebook’s Advertising platform, you’ll know that it allows you to place ads on three different platforms: Facebook itself, Instagram and audience networks. But as the platform announced Thursday, a fourth is…

Twitter Incorporates The UK Into The Fold Offering In-Stream Video Content

In April this year, Twitter released a new feature to the us: in-stream video ads; and now, its finally being brought over to the UK! Click here for the article.

INTERRUPTION MARKETING: WHAT IS IT?

Interruption marketing is a marketing technique which consists of the more conventional methods. The name comes from a business’s attempt to get their brand across, whilst (as the name suggests) cutting in to what a person is initially trying to do. Outbound marketers are usually given this name as they do exactly that- by using…

Advertisers Pouring Their Money Into Facebook

Over a quarter of the worlds population sign into Facebook every month! It is no wonder why businesses continue to use the social giant to advertise their brands- But how has this affected Facebook as a social networking website? Click here to read on.

Adobe Launches Its Analytics Tool To Collect Data From Conversational AI Like Siri

Adobe has recently launched a new selection of analytic tools. The tools capture data from intelligent assistants such as Siri and Alexa; in an attempt of assisting businesses take advantage of conversational information to refine their targeting and potentially improve their sales. Click here to read on.

Google Trying To Make Phones A Thing Of The Past

Google is determined to make phones a thing of the past and they’re using Project Fi to replace the mobile with something 10x better. Click here to read on.