Blog

All you need to know about Pay Per Click Advertising

Also called ‘cost per click’, this is an internet advertising model designed in order to direct traffic to websites, advertisers will pay a publisher every time a link is clicked. With search engines, advertisers use keyword phrases in order to attract their target market. Banner ads, also known as PPC are typically not paid every…

Read More

Social Media Optimization

Social Media optimization is the use and target of gaining as much awareness of a product, event or brand through social media outlets and communities.  A few types of social media that can be used to optimize awareness are Twitter, Facebook and YouTube as well as various other networking sites. The main goal of SMO…

Read More

Call-Only Ads from Google AdWords

“Would you prefer mobile customers to call you rather than visit your website?” Google asks…

Read More

Don’t Use Broad Match in Adwords

Commercial Trolley company spending £1k a month on keywords for “shopping trolley”!

Read More

AdWords Conversion Tracking WordPress Plugin

How to Set Up Google AdWords Conversion Tracking on WordPress This is the easiest way to add Google Adwords conversion tracking code to your WordPress website.

Read More

Don’t Use Broad Match in Adwords

Broad Match keyword = Coat Hanger Search term = skydiver falls onto hangar roof

Read More

Google Adwords Postcode Areas Don’t Work Properly

Greater London, England, United Kingdom. This is the dark blue highlighted area in Fig 1. The Reach is 34,800,000

Read More

Don’t Use Broad Match in Adwords

I’ve got to start listing these so I have examples… Broad Match keyword = Bar Stools Search term = blood in my stools

Read More

Fasthosts WordPress Hosting Problems

After numerous 503 Service Temporarily Unavailable, 504 Gateway Time-out and 502 Bad Gateway on a large number of client sites Fasthosts have told me this…

Read More

How NOT To Produce Adwords Report

The best worse Adwords report we have ever seen!

Read More