Blog

The Battle For Digital Advertising Revenue

Facebook and Google both play a major part in today’s internet; but recently, US news giants have been preparing to purloin the companies’ power and future plans for prosperity… Click here to read on.

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Google Looking To Expand Into VR Advertising

Googles Virtual Reality Advertising formats are still in their early-stages at Area 120 (Googles internal start up incubator). The team at Google are now eagerly waiting to work alongside developers to try out the new phenomenon. Click here to read on.

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Adobe Launches Its Analytics Tool To Collect Data From Conversational AI Like Siri

Adobe has recently launched a new selection of analytic tools. The tools capture data from intelligent assistants such as Siri and Alexa; in an attempt of assisting businesses take advantage of conversational information to refine their targeting and potentially improve their sales. Click here to read on.

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6 Trends To Included In Your Digital Marketing Budget Infographic

The digital marketing world is constantly expanding and changing so for most marketers, it can at times be hard to stay on top of trends. Click here to learn the “6 main areas on which marketers should focus”.

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Facebook is targeting jerks who spam your News Feed

Facebook have stepped up their game in fighting spam. As from now, the social network site will select and uproot people who fill the news feed with a large amounts of posts with links to low quality content. Click here to read on.

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In Defense Of His Twitter Rants Donald Trump Claims Hes “Modern Predidential”

After US President Trumps criticism he received from remarks he made about 2 television presenters, Trump speaks up in defense and says his straight-forward use of Twitter is “modern day presidential” and continues saying “…I won the 2016 election with interviews, speeches and social media”. Click here to read on.

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SOCIALMEDIADAY: THE MARKETING TIPS YOU CAN’T LIVE WITHOUT.

Content marketing works wonders. Every Digital marketer and entrepreneur out there knows this. Which is why it wouldn’t come as a shock to you that now, 85% of brands use it. But the problem lies with strategy- because less than half of these brands don’t actually think they’re any good at it. This particular marketing…

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Google Fined £2.1 Billion By The EU For Manipulating Search Results

It goes without saying – Google’s flagship product is the search engine. The multinational corporation is believed to turn entrepreneurs dollars into dreams by promoting their products through ‘search’. But are Google abusing their power by giving their own items an illegitimate advantage? The European Union (EU) has ultimately laid down the law to Google,…

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Google Will NO Longer Scan Your Email Content To Create Targeted Adverts

practically ever since its establishment in 2004,  your Gmail inboxes (along with your general google profile) have been scanned to create unique and relevant adverts for each user, increasing the possibility of a click through and therefore generating more revenue for the social media giant. But this is all about to change…   In an…

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Facebook And Google Have Plans To Factor Business Reputation Into Search Results

The subconscious mind is always working, even when it comes to buying from a business, without you even realizing your mind is asking you “can i trust them?”, “are they reliable?”. This is why it is crucial for businesses to keep a good reputation up, and acquire as many positive online reviews regarding their goods…

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